Pricing
Avvyr supports multi-market pricing, letting you set different prices for each market your product is available in. Each market has its own currency, and you can configure multiple price types from base price to special promotional pricing.
Viewing prices
- Open a product and go to the Prices tab.
- You'll see one row per market the product is available in, showing:
- Market name
- Currency code
- Language code
- Current base price
Click on a market row to open the price editor for that market.
If no prices have been set, an empty state message is shown: "No prices found for this product."
Price types
The price editor supports the following price fields:
| Price type | Description |
|---|---|
| Base Price | The standard selling price displayed to customers. |
| Recommended Retail Price | The manufacturer's suggested retail price (MSRP). Can be shown as a "compare at" price on the storefront. |
| Wholesale | The price offered to wholesale or B2B customers. |
| Purchase | The price you pay your supplier for this product. |
| Cost | Your total cost basis for the product. Always entered without VAT. |
| Special Price | A temporary promotional price that overrides the base price. |
Special pricing
Special prices let you run time-limited promotions:
- Special Price — The discounted price to display.
- Special Start — When the special price takes effect.
- Special End — When the special price expires and the base price resumes.
When a special price is active (current date is between start and end), it replaces the base price on the storefront.
VAT handling
The price editor includes a VAT hint that explains whether prices for this market are entered including or excluding VAT. This depends on the market configuration and affects how the entered prices are interpreted and displayed.
Profit analysis
The price editor includes a Profit Analysis (excl. VAT) section that automatically calculates:
- Margin between selling price and cost
- Percentage markup
This helps you verify that your pricing strategy maintains healthy margins across all markets.
Bundle pricing
Bundle products have two pricing modes:
| Mode | Description |
|---|---|
| Fixed | You set a specific bundle price, independent of the component products. |
| Dynamic | The bundle price is automatically calculated from the prices of the included component products. |
When a bundle uses dynamic pricing, the price editor shows a notice explaining that the price is calculated automatically.
Multi-market pricing workflow
To set prices for a product across multiple markets:
- Make sure the product is assigned to the relevant markets in the Definition card on the Overview tab.
- Go to the Prices tab.
- Click on each market row to open the price editor.
- Enter the prices in the market's currency.
- Click Save for each market.
Each market's pricing is independent — you can have different base prices, different special prices, and different promotional periods per market.
Best practices
- Always set the cost — Even if you don't display it, having the cost field filled enables accurate profit analysis.
- Use recommended retail price — Setting an MSRP lets the storefront show "compare at" pricing, which can increase conversions.
- Plan special pricing in advance — Use the start and end dates to schedule promotions ahead of time.
- Review profit margins per market — Currency differences and market-specific pricing can lead to inconsistent margins. Use the profit analysis card to verify.
- Keep variant pricing consistent — If variants have similar costs, consider keeping base prices aligned. Customers may be confused by large price differences between sizes or colors.