Setting Up Markets
Markets are the foundation of multi-region selling in Avvyr. Each market represents a region or channel where you sell, with its own currency, language, pricing, shipping, and payment configuration.
Your store comes with one default market created during provisioning. You can use it as-is or create additional markets.
Understanding markets
A market controls:
- Currency — The currency used for pricing and transactions
- Language — The language for product content and customer communications
- Country — The primary country for tax and shipping calculations
- Pricing — Market-specific product prices
- Payment methods — Which payment providers are available
- Shipping — Carriers, rates, and shipping rules
- VAT — Whether prices include or exclude VAT
Creating a market
- Go to Settings → Markets
- Click Create market
- Fill in the required fields:
| Field | Description |
|---|---|
| Name | A descriptive name (e.g. "Sweden", "Norway", "B2B Europe") |
| Market code | A short unique identifier (e.g. se, no, b2b-eu) |
| Country | The primary country for this market |
| Currency | The currency for all transactions in this market |
| Language | The content language for this market |
| Prices include VAT | Whether displayed prices include tax |
- Click Save to create the market
Configuring a market
After creating a market, configure it by navigating to Settings → Markets and selecting the market. Each market has several sub-sections:
Business units
Business units represent physical stores or selling locations within the market. Each business unit can have:
- A name, address, and contact details
- Opening hours
- An assigned warehouse for stock
- POS-specific settings
- Assigned staff members
Payment methods
Set up payment methods available to customers in this market. Avvyr integrates with payment providers like Adyen for card terminals and online payments.
- Click Add payment method
- Select the provider and payment type
- Configure provider-specific settings
- Enable the payment method
Shipping
Configure shipping options for the market:
- Carriers — The delivery companies available (e.g. PostNord, DHL)
- Shipping products — Specific shipping services per carrier
- Shipping rules — Weight-based, price-based, or flat-rate shipping calculations
VAT groups
If the default VAT rates don't match your market, you can configure custom tax groups under Settings → VAT Groups. Common configurations:
- Sweden: 25% / 12% / 6% / 0%
- Norway: 25% / 15% / 12% / 0%
Next steps
- Inviting Users — Add staff and assign roles
- Markets documentation — Detailed market configuration reference