Markets

Market Settings

Configure core market settings including currency, language, VAT display, and email provider.

Each market has core settings that control how it operates across pricing, content, and communications. Manage these under Settings → Markets → Market → Overview.

General settings

SettingDescription
EnabledToggle the market on or off. Disabled markets are not active.
NameThe display name of the market.
CountryThe country associated with this market. Cannot be changed after creation.
CurrencyThe currency used for all pricing in this market.
LanguageThe default language for product names and content.

VAT display

The Show prices incl. VAT toggle controls how prices are displayed and calculated throughout the market:

  • On — Prices are shown including VAT in the storefront and POS.
  • Off — Prices are shown excluding VAT.

This setting also affects how margins are calculated in the price editor. When VAT-inclusive pricing is enabled, the margin calculation adjusts accordingly.

Email provider

Select an Email provider for transactional emails sent in this market context (e.g., order confirmations, shipping notifications). The available providers depend on your tenant's email service configuration.

Market navigation

The market overview page provides quick access to all market sub-sections:

SectionDescription
SettingsCore market settings (this page).
StorefrontAPI tokens, indexing, and reindex operations.
Visibility RulesRules that control product visibility per channel.
PricesMarket-specific product price list.
Shipping MethodsShipping configuration for this market.
Business UnitsPhysical stores and locations within this market.
Payment MethodsPayment method configuration for this market.
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